I partner with founders and growth-stage businesses to scale brands across fashion, lifestyle, and home—with clear creative direction and measurable business results—leading work that resonates deeply and drives intentional growth.
– CREATIVE DIRECTOR AND BRAND STRATEGIST
FlowerBX | Creative Director
A luxury floral brand founded by a former Tom Ford PR director. I was brought in to reposition the brand for a broader audience - achieved through values-led storytelling, emotional connection, and sustainability-driven campaigns.
Focus Area: Campaign Strategy & Brand Positioning
Loaf | Creative Director
A much-loved homeware disruptor entering its next stage of growth. Brought in to evolve LOAF into a lifestyle brand—expanding creative across stores, digital, product, and campaign while keeping its laid-back personality intact.
Focus Area: Creative Strategy, Store Design, Lifestyle Expansion